Dubai CommerCity, the free zone specialising in digital commerce, part of the Dubai Integrated Economic Zones Authority (DIEZ), has announced a new corporate identity in line with the shift in strategic direction to digital commerce.

The aim of the move is to enable CommerCity to support the implementation of future technology-related strategies in Dubai, according to a statement by the Dubai Media Office.

It will also help the free zone to boost the growth of businesses within the sector as well as foreign direct investment flows to various industries in Dubai, The National reports.

DIEZ chairman Sheikh Ahmed bin Saeed Al Maktoum said of the change: “The strategic transformation we are witnessing in Dubai CommerCity’s shift towards digital commerce comes in line with the strategic economic directives and plans of Dubai and the UAE. It will result in a new phase of leadership, sustainability and growth based on knowledge, innovation and future technological applications. It will enhance the competitiveness of the UAE and consolidate its leading position as a global centre for the most prosperous digital economy.”

The rapid response from Dubai, as a prominent business and tourism hub in the Middle East, as well as its ability to implement proactive solutions, reinforces CommerCity’s “exceptional capabilities in terms of its integration with local and global digital economy systems”, Sheikh Ahmed said.

“With these key assets, the free zone provides exceptional solutions that contribute to attracting fast-growing business sectors to Dubai,” he added.

The development of Dubai’s digital economy is at the forefront of the emirate’s growth plans for the future.

Back in July, a higher committee was formed in Dubai for future tech and a digital economy, “to promote Dubai's supremacy in the digital economy globally,” Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, said.

This followed the launch of Dubai Metaverse Strategy, which aims to add $4 billion to the emirate’s economy over the next five years and generate 40,000 jobs.